The letter.
Monthly. Both emirates side by side, in the same units so they can actually be compared. What sold, at what price per square foot, who is left in the market and how leveraged they are. No listings.
Dubai property. A different perspective.
I don't need to sell you something.I need to make sure you don't make a bad decision.
One letter a month, and it starts with raw data. Every recorded transaction in Dubai and Abu Dhabi. Not the reports written about them. The rows.
Then I read that against what is actually moving people out of the countries they earned their money in: tax, capital controls, safety, privacy, and who is allowed to own what, where.
Read the last one below. If it is useful, I will send you the next.
Start the assessmentFifteen questions. About four minutes. No documents.
Everyone tells you Dubai is expensive. Nobody asks how far you currently live from your own city centre.
Beyond the brochure
Three things decide whether the UAE works for a family: the capital behind the decision, the property itself, and the base you are building.
Most people arrive having checked only the third.
Capital. How the money is held, banked and moved. Who is on the title. What it costs to get out.
Property. The asset and its price. What the building actually traded at, what it actually rents for, whether the developer delivers.
Base. Residency, tax position, schools, and whether the family decision was made before the property decision or after it.
Caroz HassanDubai and Abu Dhabi
The right perspective for your decision.
Who I work with
- Families moving capital, or moving themselves, into Dubai and Abu Dhabi.
- Principals and family offices reviewing what they hold or what they are about to buy.
- The lawyers, CFOs and wealth managers advising them, the people who get asked "why did we do this" later.
- People leaving somewhere. Tax, safety, politics, or plain arithmetic.
What to expect
- A conversation about your objectives before a conversation about buildings.
- Evidence, assumptions and limits, in plain language.
- Room to decide, including the room to wait, or to look somewhere else.
What you receive.
A read on your own position.
If you take the assessment, I write to you. Where you stand, what I would look at first, and what I would want to know. Written by me. Yours whether or not we ever speak.
Possibly, a conversation.
Forty five minutes, one to one. No deck, no listings. Sometimes the answer is that the UAE is not right, or not right yet. You will get that answer too.
How it works.
Read.
The last edition is on this page. If it is useful, leave an address and the next one comes.
Assess.
When you want my read on your own position. Fifteen questions, about four minutes. Ranges only, no documents.
Review.
I read it. Not software, not an assistant. You hear from me within five working days.
Decide.
With the evidence, the trade offs and your priorities in front of you. Including the option not to proceed.
Who writes it
I have worked in property since 2015, most of it in Sweden under Lansforsakringar.
Swedish law is unusual. You are instructed by the seller and the statute still requires you to look after the buyer. Not as a courtesy, as a duty, registered with the state, and you can be struck off for breaching it.
So this is not a marketing position I arrived at. It is how I was trained, and it was the law.
My degree covered valuation, real estate law, construction, and the psychology of how people decide. The last one turned out to matter most. A price is just a number. What someone pays is a decision made under pressure, in a currency they are leaving, from a country they have stopped trusting, on a timeline set by a school term. That is why I read liquidity and capital flows alongside the registry. Neither explains much alone.
Then I moved to Dubai in 2024 without ever having visited. I had read the numbers and I trusted them. They were not the numbers that mattered.
So I stopped taking anyone's word for anything. I hold both registries myself, Dubai's Land Department and Abu Dhabi's ADREC. Every recorded transaction since 2008, and the rents underneath them.
When I publish a number, I can reproduce it. Ask me to.
I don't need to sell you something. I need to make sure you don't make a bad decision.
Most of the families I work with are not chasing the UAE. They are leaving somewhere. A wealth tax, a tax on gains they have not taken, a city that stopped being safe, a country where saying the wrong thing now costs something. The property question comes second. I try to make sure it is not answered by whoever gets to them first.
How I operate
I tell you what I am paid, and by whom, before we start.
Every number I publish, I can reproduce. Ask.
I will tell you not to buy. It happens more than you would think.
What you tell me stays with me. No sequence, no "my team will reach out".
The next one, when it is ready.
Every figure is computed first hand from two government registries, the Dubai Land Department and ADREC. Nothing is quoted from a broker report. Where I got something wrong last month, it is in the next one.
The letter is open to anyone. So is the assessment.
Working with me directly is not. I take on a handful of families at a time, because the work is mine and there are only so many hours in it. If it is a fit, I will say so when I write to you. If it is not, I will say that too, and tell you why.
I do not work with agents or developers, or with anyone whose income depends on my reader saying yes.
If you want my read on your own position
Fifteen questions, about four minutes. You get a score, three findings, and a letter from me within five working days.
Start the assessment